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Grasp the consumer psychology in the new era, and quickly improve the sales performance of fingerprint lock

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  • Time of issue:2020-03-22 22:12
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(Summary description)With the arrival of the new era, the improvement of people's life quality and rich materials have made great changes in consumers' consumption psychology.

Grasp the consumer psychology in the new era, and quickly improve the sales performance of fingerprint lock

(Summary description)With the arrival of the new era, the improvement of people's life quality and rich materials have made great changes in consumers' consumption psychology.

  • Categories:News
  • Author:
  • Origin:
  • Time of issue:2020-03-22 22:12
  • Views:
Information

With the arrival of the new era, the improvement of people's life quality and rich materials have made great changes in consumers' consumption psychology. Under this change, many sales methods have subtle changes. The previous ineffective sales methods may be very effective today, while the traditional sales methods may not be effective today. So, what are the changes in consumer psychology? How can sales people make use of this change to improve the sales performance of fingerprint lock? The following editor sorts out several changes in consumer psychology, hoping to enlighten all fingerprint lock businesses so as to better communicate with customers and improve the performance of fingerprint lock. 1、 Increased frequency of paying for taste In the past, China's consumption has always advocated convenience, beauty, integrity, cheapness, and good products. It blindly pursues the lowest price of products, which eventually leads to the phenomenon that a large number of Shanzhai is full of the market, and taste seems to be the patent of the rich. There were reports from foreign media. Five years ago, it was hard to imagine selling brands to Chinese consumers that had never been heard of, but Yes, nowadays, every consumer in China has become more and more tasteful. Many consumers no longer show off their wealth, but show their taste more. For example, as a simple example of life, coffee, as one of the symbols of savoring life, is deeply loved by our modern people. A cup of Starbucks coffee, any cup is tens of yuan, but we don't feel it. Instead, we often ask friends to go, and choosing a box of Nestle coffee will tangle for half a day, the price is almost the same, but Nestle is dozens of times. It is obvious from such cases that price is no longer the primary consideration of Chinese consumers, while the overall brand influence and the store's tonality are becoming more and more important to the customers' sense of value, which also reflects why the low-end products of fingerprint lock industry will be constantly eliminated, and if you blindly think that low price can occupy the market, then you will unconsciously increase In the price war, the final result is only to be eliminated. The fingerprint lock brand, which focuses on brand reputation, product quality, product design and user experience, will take a share in this huge market. 2、 Like is becoming more and more important I don't know if you have found that with the continuous improvement of your economic level, as long as the product appearance is unique and the store image is strong enough, even if the product is a little expensive, consumers can accept it, instead of focusing on what brand it is, the brand is not loud enough, and some store images are not so good, customers who enter the store will always bargain. In this respect, it is also obvious to let you once again feel that the consumption concept of modern people is no longer so concerned about the price, as long as they like it, so you fingerprint lock peers, focusing on the development and design of products, bringing consumers many aspects of satisfaction, don't worry about being complained by your own city partners that the products can't be sold out.

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